| Basic
questions for interview companies: |
| (1) What is your core
competence? (R&D function or special technology?) |
| R&D is our company
core competence. Our company founded in 1988 start in
the field of touch panel. We are the first company to
produce touch panel in Taiwan. Our first technology
of touch panel comes from Japan. (Midori Mark Co.) We
made touch panel from 4 wire resistive、5 wire resistive
to Capacitive and Surface Acoustic Wave. Our engineer
designed the layout of all touch panels. We designed
5 wire resistive layout by ourselves and pass Taiwan
& USA patent. We developed complete Capacitive touchscreen
on Dec. 2004, and mass produced on Feb. 2005. Our tough
Capacitive touchscreens are very professional technical.
We will announce the SAW touchscreens on next month.
Our R&D group is not only proficient in touch sensor
but also touch control card. We have 4W, 5W resistive
control card, SAW control card will be announced on
next month and capacitive control card is proceeding
as planned. Our best advantage and character of the
touch sensor and control card are total compatible for
Elo or 3M. |
| (2) What is your product
strategy or product road map in future? |
| The quality is our proudly. We emphasize
the quality, complete products line and touchscreens
total solution. We strengthen research and development
ability. Our R&D group will develop and improve
on new our products like SAW, Infrared Ray, Projection
type, and NFI. At the same time we hope to research
and develop a kind of better touchscreen in the near
future |
| (3) What is your marketing
strategy by area? |
Continue strengthening and expanding Europe
& East Europe first. Because relatively focus on
quality in Europe. Onetouch, Elotouch & 3M are
all outside brands. We believe that so long as we keep
high-level on the quality of touchscreens, and sustain
with the brand popularization of Onetouch. Try our best
to expand the distributor and agent of Europe. We can
get into the market in Europe. We plan besides CeBIT
of March 2005, exhibition of expanding the group and
visiting other relevant industries that we will participate
in some economy and trade, in order to expand the business
opportunity of Europe.
Southeast Asian respect continues promoting through
the advertisement of Global Source. The American respect
continues being continued popularizing by the American
subsection.
|
| (4) How do you think
about mainland China market? |
| Mainland China is pieces of very heavy
market, but price competition quite serious market too.
Because a lot of the Mainland China’s touch manufacturers
who are Taiwan traders and local established. In conformity
with the market, our company will distinguish the products
to sell through distributor. And will separately match
its complete products to sell through the trader that
combines system. |
| (5) Do you have production
facilities in China? If yes, what are advantages? |
No, there is not this plan at present.
We are absorbed in the production line of Taiwan. Though
the production cost of Taiwan is relatively high, but
we are in charge of accusing of the good rate of constant
improving production and can produce through various
kinds of inside. We have competitiveness of quite high
advantage equally.
|
| (6) Do you have any
plan for Japanese market? |
| The Japanese market is the area, which
we plan to expand of the current year. We plan to open
the popularity of Onetouch through the relevant magazine,
hope to find IPO in Taiwan of Japanese companies. We
must let our catalogue, specification transfer to Japanese
at present. Let Japanese find out about our products
in order to an easy one. It could get into the Japanese
market. Hope to open up the market of Japan through
the special visit this time of Electronic Business Information
magazine. |
| (7) How and what products
do you promote in Japan? |
| The big size of 5 Wire Resistive, Capacitive,
Tough Capacitive and Surface Acoustic Wave Touchscreens
should be the main products of our company to strengthen
entering the Japanese market at present. Japan is opening
the ground of a lot of innovative products, especially
in the game machine, the automatic equipment, ATM etc.,
Japanese companies use touchscreens on their equipments
in a large amount. And what these are used mainly are
5 Wire Resistive, Capacitive, Tough Capacitive and Surface
Acoustic Wave Touchscreens. The quality is our company’s
proud, totally accord with the demands for Japanese's
high quality most. So, we hope to make use of the market
conditions magazines of some Japanese editions, network
and exhibit ,etc. popularize the products of our company. |
電子商情日文版編輯長：塚原隆夫 Takao
Tsukahara
Email: fpdxw092@ybb.ne.jp
|
